Sam's Makeup

Sam's Makeup
Top Vancouver Makeup Artist

Sam's Blog

My Favourite Foundation

Posted by Sam's Makeup on January 22, 2012 at 8:30 PM

Since foundation isn't a “one size fits all” product, it can be tricky to find the right one. Fortunately, reading a foundation review and checking out popular products can help. Read on to learn about foundation reviews for top-rated products. 

As a makeup artist, sometimes I mix two or three foundation colors to get the perfcet color. My favourite foundation, however, is Make Up Forever HD Foundation. It has particles that fill in pores and lines so it is perfect for photos and videos.

The HD Foundation is quite pricey at $40. It is lightweight with medium coverage which is buildable. Most of my clients said that they dont need to set it with a powder but I prefer it with powder. The HD powder is also awesome. It is a little expensive but well worth it since it covers the skin.

My advice to you, however, is do not wear foundation every day; it is simply not good for your skin. Usually, I wear a good concealer and a light weight powder everyday. Here are some tips about applying foundation:


  • If you wear foundation on a regular basis, your best bet is to spend the extra money and purchase it from a cosmetic counter that allows you to test the color first. Or you can purchase foundation at a drugstore which allows you the option to return any product you don't like.
  • Test foundation along your jaw line. It should blend easily into your natural skin tone. Beware of winter pales. You might find you need a slightly darker shade of makeup for summer.
  • Amount of coverage is a personal preference. Use cream or longwearing foundations for heavier coverage. Use lotions or tinted moisturizers for lighter coverage. A tinted moisturizer works well for summer but may not last as long.
  • Moisten fingertips and blend makeup along the jaw line so there is no demarcation line.
  • If oil surfaces during the day, blot the area with a tissue then apply a light dusting of powder.
  • Always apply powder to set makeup and reapply throughout the day to prevent shine.
  • Apply foundation 10 min. after moisturizer. If you don't allow the moisturizer to absorb into the skin, your foundation will "come off" in a matter of hours.
  • Foundations and powders with pink undertones make your skin appear older
  • Liquid, cream and tinted moisturizer should be applied with fingertips or a damp sponge. Mineral makeup should be used with a kabuki brush and applied in a circular buffing motion. Start at the forehead and work your way down. Always ally powder to neck.


 Please email Sam for appointments or questions at:


[email protected]

Or call/ text: (780) 604-4990

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